Analytics with Google Analytics

3 hours

Level 4

DMI — Digital Marketing Institute

english

Course Overview

Turning data into decisions. Covers web analytics fundamentals, creating and configuring a Google Analytics account, setting goals and funnels, monitoring campaigns using Acquisition / Behavior / Conversion / Multi-channel Funnel reports, custom reporting, and the legal responsibilities that come with collecting user data.

What you will learn

Configure a Google Analytics account end-to-end including tracking code and filters
Set up goals and goal funnels to analyze the customer conversion journey
Read Audience, Acquisition, Behavior, Conversion, and Multichannel Funnel reports
Apply legal requirements and best practice when collecting and reporting user data

Course Details

Core module · 3 lecture hours · self-paced online study. This module covers Google Analytics from setup through to advanced reporting. You'll learn the insight types digital marketers need, configure a Google Analytics account properly (tracking code, settings, filters, sharing access), link Analytics to Ads and Search Console, set up goals and use goal funnels to analyze the conversion journey, and read the major report types (Audience, Acquisition, Google Ads, Behavior, Events, Conversion, Multichannel Funnels). The module includes the legal requirements and best practice for handling user data.

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Pricing

Last updated May 17, 2026

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