Content Marketing

3 hours

Level 4

DMI — Digital Marketing Institute

english

Course Overview

Building the content engine. Covers content marketing concepts and strategy, content research and audits, content marketing plans (goals, personas, calendars, CMS), content creation and curation, publishing and distribution, metrics and ROI, plus the creative thinking techniques marketers actually use to generate ideas.

What you will learn

Build a content marketing plan with goals, personas, topics, and a content calendar
Run a competitor content analysis and content audit
Choose the right content types, formats, and distribution channels for an audience
Measure content marketing ROI against business goals

Course Details

Core module · 3 lecture hours · self-paced online study. Digital marketing is both person-orientated and data-driven. This module covers how to create content that engages real people, how to distribute it through the right channels at the right time, and how to measure what works. You'll build a content marketing plan with customer personas, a content calendar, and clear KPIs.

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Pricing

Last updated May 17, 2026

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This course is a module in our full qualifications

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