Email Marketing

3 hours

Level 4

DMI — Digital Marketing Institute

english

Course Overview

Email as a measurable channel. Covers email marketing fundamentals, the regulatory framework (permissions, data protection), tools and strategy, marketing automation, email design and copy, campaign creation and deliverability, A/B testing, and the communication skills email writing requires.

What you will learn

Apply email marketing legislation (permissions, data protection) to a real campaign
Design emails that follow best practice for subject lines, copy, design, and CTAs
Set up marketing automation workflows aligned to the buyer journey
A/B test campaigns and optimize open rate, click-through rate, and deliverability

Course Details

Core module · 3 lecture hours · self-paced online study. This module treats email marketing as the measurable, regulated channel it actually is. You'll cover the legislation and permissions that govern email (including data protection), pick the right email service provider, build contact databases responsibly, design emails that get opened and clicked, set up marketing automation workflows, and run A/B tests to optimize open and click-through rates while managing bounce rates and deliverability.

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Pricing

Last updated May 17, 2026

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