Introduction to Digital Marketing

3 hours

Level 4

DMI — Digital Marketing Institute

english

Course Overview

The foundation module. Covers the principles of digital marketing, inbound vs outbound strategies, DMI's 3i methodology, SMART objectives, audience research with social listening tools, the buyer's journey, the 360-degree campaign, and the project- and time-management skills marketers need on day one.

What you will learn

Map the principles of digital marketing and how it differs from traditional marketing
Set SMART marketing objectives aligned to business goals
Run basic audience research using social listening platforms
Apply project- and time-management techniques to a digital campaign

Course Details

Core module · 3 lecture hours · self-paced online study. This foundational module covers the principles of digital marketing, how traditional and digital media work together, and the buyer's journey from awareness through to advocacy. You'll set SMART marketing objectives, run basic audience research using social listening platforms, and apply project- and time-management techniques that get digital campaigns delivered on schedule.

Upcoming batches

No upcoming batches yet

Pricing

Last updated May 17, 2026

Part of these programs

This course is a module in our full qualifications

Browse all programs →

Level 4Tamkeen
DMI CDMP
DMI Professional Diploma in Digital Marketing
40 hours totalView program

Introduction to Digital Marketing - Logic Institute