Paid Search (PPC) with Google Ads

3 hours

Level 4

DMI — Digital Marketing Institute

english

Course Overview

Paid search done right. Covers the fundamentals of paid search, Google Ads campaign creation, account structure (Manager vs Child), bidding and budget management, the Bid Simulator, Google Ads Editor, conversion tracking, and how to measure success using Google Analytics and Search Console.

What you will learn

Build a Google Ads paid search campaign from scratch with proper account structure
Manage budget, bidding, and optimization using the Bid Simulator and Google Ads Editor
Set up conversion tracking and measure paid search KPIs
Read Google Analytics and Search Console reports to drive optimization decisions

Course Details

Core module · 3 lecture hours · self-paced online study. This module covers Pay-Per-Click using Google Ads — bid auctions, campaign structure, keyword targeting, conversion tracking, and the integration with Google Analytics that turns paid search into a measurable revenue channel. You'll learn the difference between Manager and Child accounts, how to use the Bid Simulator and Google Ads Editor, and how to optimize campaigns against the KPIs that matter.

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Pricing

Last updated May 17, 2026

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