Search Engine Optimization (SEO)

3 hours

Level 4

DMI — Digital Marketing Institute

english

Course Overview

Getting found organically. Covers SEO fundamentals (paid vs organic, SERP components), aligning SEO with business objectives, keyword research and content planning, on-page and off-page optimization, SEO audits, performance measurement, and the structured problem-solving techniques SEO requires.

What you will learn

Map paid vs organic search and the components of a SERP
Run keyword research and convert keywords into an SEO content plan
Apply on-page and off-page optimization techniques to a real site
Run an SEO audit and measure performance with appropriate metrics

Course Details

Core module · 3 lecture hours · self-paced online study. This module covers Search Engine Optimization as a discipline — how search engines work, what drives ranking, and how to get a site onto the first page and keep it there. You'll run keyword research, plan SEO content, apply on-page and off-page optimization techniques, run an SEO audit, and measure performance against the right traffic sources and metrics.

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Pricing

Last updated May 17, 2026

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This course is a module in our full qualifications

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