Social Media Marketing

3 hours

Level 4

DMI — Digital Marketing Institute

english

Course Overview

Running social as a marketing function. Covers the key platforms (Facebook, Twitter/X, LinkedIn, Instagram, Snapchat), how to set up business accounts, growing and engaging an audience, creating optimized campaigns through each platform's ads manager, and using built-in analytics to drive data-driven decisions.

What you will learn

Set up business accounts and run campaigns on Facebook, Instagram, LinkedIn, Twitter/X, and Snapchat
Grow and engage a community using platform-specific content best practices
Create and optimize paid social campaigns through each platform's ads manager
Use platform analytics to identify what content and targeting actually works

Course Details

Core module · 3 lecture hours · self-paced online study. This module covers social media as a marketing channel — not as a hobby. You'll learn the responsibilities of the social media marketer, set up business accounts on the major platforms, grow and engage an audience using content and hashtag best practices, run paid campaigns through Facebook/Instagram Business Manager, Twitter Ads Manager, LinkedIn Campaign Manager, and Snapchat Ad Manager, and use platform analytics to optimize.

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Pricing

Last updated May 17, 2026

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This course is a module in our full qualifications

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