Website Optimization

3 hours

Level 4

DMI — Digital Marketing Institute

english

Course Overview

Building a website that actually performs. Covers web design and optimization principles, publishing a basic WordPress site, design principles and website copy, user-centered design and UX assessment, website metrics and monitoring tools, and the agile thinking approach that makes test-and-learn part of daily marketing practice.

What you will learn

Publish a basic WordPress site with appropriate hosting and theme choices
Apply mobile-first design and copy best practice to a marketing website
Run UX assessments and user-centered design methods to improve conversion
Use agile thinking and A/B testing to iterate on website performance

Course Details

Core module · 3 lecture hours · self-paced online study. This module covers website optimization for marketing — how to publish a WordPress site, apply mobile-first design principles, write copy that converts, run UX assessments, monitor performance with the right tools, and use A/B testing and agile thinking to iterate. The goal is a website where business goals and user experience stay aligned.

Upcoming batches

No upcoming batches yet

Pricing

Last updated May 17, 2026

Part of these programs

This course is a module in our full qualifications

Browse all programs →

Level 4Tamkeen
DMI CDMP
DMI Professional Diploma in Digital Marketing
40 hours totalView program

Website Optimization - Logic Institute